Toorank launches three-member Rebellion

12 July, 2012

Toorank Distilleries, owners of Sloane’s Dry Gin, has launched a trinity of rum styles under the brand name Rebellion to the UK, Holland, Poland, Spain, France and Turkey.  

Rebeillion Spiced (RRP £16.99), Black and Blanco (both £15.99) have an abv of 37.5%.

The range is led by Rebellion Spiced, which, according to Toorank, was created to satisfy demand from bartenders for “fuller tasting spiced rums”.

Its spices comprise cloves, bitter orange, ginger, cardamom, cinnamon, nutmeg, pepper and vanilla.

Black and Blanco are both said to be “premium quality pouring rums” that can “stand up to being used in both cocktails and traditional mixed serves such as with cola or ginger”.

Rebellion’s UK launch will be backed by an on-trade campaign that includes a national cocktail competition and social media support.

Chris Lake, director of sales for Toorank UK said: “Having achieved a successful first 12 months with Sloane’s Gin, we wanted to build on this momentum in developing our own spirits brands by entering into the exciting rum market. 

“Whilst the premium end of the market is full of great rums, the Rebellion range has been developed to cater to a growing demand amongst the drinks trade for a return to fuller-tasting quality rums that can be used as an everyday pour.”





Comment

WSET: China – has the bubble burst?

Or does it just need to be pumped up, asks Ian Harris – CEO of WSET

Click for more »

Events

Facebook

Twitter