The Pernod Ricard team were in London today (February 18) to flesh on the bones for their half year interim results which were announced last week.
Bellerose Bière Blonde is brewed at the Brasserie Des Sources (Brewery of the Springs), which was founded in 1997 by Gérard Depardieu and acting friends Miou Miou, Renaud and Claude Berri. The brewery in St Amand les Eaux, northern France, used to be a slaughterhouse.
The 6.5%abv beer is to be distributed by speciality beer company James Clay.
Bellerose is a top fermented beer, brewed with three hops from three continents. It launched just over a year ago and won a gold medal in the International Beer Challenge 2011.