UK: Gérard Depardieu launches beer

25 June, 2012

French actor Gérard Depardieu’s beer is heading to the UK.

Bellerose Bière Blonde is brewed at the Brasserie Des Sources (Brewery of the Springs), which was founded in 1997 by Gérard Depardieu and acting friends Miou Miou, Renaud and Claude Berri. The brewery in St Amand les Eaux, northern France, used to be a slaughterhouse.

The 6.5%abv beer is to be distributed by speciality beer company James Clay.

Bellerose is a top fermented beer, brewed with three hops from three continents. It launched just over a year ago and won a gold medal in the International Beer Challenge 2011.


Airports need to sort the basics

Over the past year I have heard several people in the travel retail sector grandly refer to their business as the ‘sixth continent’, to underline just how important the channel has become to the drinks industry. 

Click for more »