Last night in London kilts and headdresses collided as two very distinct worlds united. Itís hard to imagine there has ever been a more amusingly incongruous marriage than Scotland and Brazil. Certainly the marketing minds behind†Ballantineís Brasil†have been having fun with the idea. The launch's accompanying cocktail creations include the Highland Samba and the Glen Coco.
The ultra-premium Jim Beam 1795 has gone on sale exclusively with Gebr. Heinemann at Frankfurtís Terminal 1 B Schengen luxury lounge. Next month the bourbon, which is priced at Ä139 (£111) for a 70cl bottle, will also be available at Heinemannís shops at Hungaryís Budapest airport.
Jim Beam 1795 honours the founding date of the Jim Beam distillery. The bourbon itself is eight years old and selected from the top floor of the five-floor rack house. It is bottled at 47.5% abv and there are only 200 70cl bottles available.
The flint glass bottle is packaged in a black gift box with 1795 and the signature of the founder, James B. Beam, printed on it.
The release of Jim Beam 1795 follows on from the release early this year into European travel retail of Jim Beam Devilís Cut, and the launch last April of the cherry-flavoured Red Stag by Jim Beam.