Bacardi to launch $2000 anniversary rum

18 January, 2012

Bacardi Limited is planning a raft of activity to celebrate its 150th birthday. Besides parties and commemorative gifts, the company is to launch a $2,000 limited-edition decanter of "rare" Bacardi rum.

Eight former maestros de ron, all Bacardí family members, have created Ron Bacardi de Maestros de Ron, Vintage, MMXII (2012). It is a blend of rums laid to rest in oak barrels over the last 20 years and finished in 60-year old cognac barrels. The expression is to be presented in a hand-blown 500ml crystal decanter housed in a leather case. 1000 decanters will be produced with 400 available for purchase at "select international airports and premium retail establishments" around the world - including Miami and San Juan airports. The rum is 43%abv. 

The company is also to host a series of 150th birthday parties, worldwide. Germany will host the first party on January 28, followed by Canada starting February 1, and the US, Europe, Latin America, Asia-Pacific and the Middle East starting February 4.

Additional Bacardi 150th activities include:

-Airport displays: At San Juan, Puerto Rico’s Luis Muñoz Marín International Airport, a display of ten-foot-tall 3-D Bacardi bats will take up residence in February. Puerto Rico is home to the largest Bacardi rum distillery. Travel retail activity will also take place in Miami airport.

- Global cocktail competition: This year is to mark a "special edition" of Bacardi's Legacy Cocktail Competition, drawing mixologists from 25 countries to the finals in Puerto Rico on February 20.

The company is also to feature on National Geographic Channel’s “Ultimate Factories”: On February 11 at 8pm ET, US viewers can take a look around the Bacardi plant. The programme is slated to air internationally in the “Megafactories” series beginning in March.

Canada – Mar. 17

Italy – Mar. 18

Australia & New Zealand – Mar. 27

UK & Latin America – Mar. 29

Southeast Asia – Apr. 5

Spain & Portugal – May 28

Hungary, Norway, Sweden, Finland & Benelux – May 31

Turkey – June 1

Russia, Baltics, France, Romania & Greece – June 5

Germany – June 21

For more information, visit www.BacardiLimited.com/150





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