Madonna and Smirnoff combine in Nightlife Exchange

17 November, 2011

Smirnoff have completed the New York leg of the Nightlife Exchange Project, an event that saw live music and Madonna judge a dance competition.

Together with choreographers Rich & Tone Talauega Madonna selected a dancer to become an official member of her touring dance team.

Lil Buck from Memphis, Tennessee, prevailed from an 11-strong field of finalists, in front of more than 1,000 guests.

Madonna said: “The Smirnoff Nightlife Exchange Project has uncovered amazing dance talent from all over the world.”

Simon Burch, global brand director for Smirnoff said: “Smirnoff is constantly on the look-out for the world’s most original and exciting nightlife and the ​​​​​​Smirnoff Nightlife Exchange Project gives us the opportunity to share our discoveries through extraordinary, one-of-a-kind experiences for our fans.

“Madonna has championed unique, one-of-a-kind experiences in music and dance throughout her career, and because of this she was the perfect partner for this year’s program.”

Madonna’s appearance was the first component of a multi-faceted agreement with Diageo, the parent company of Smirnoff.





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