Standing listening last night to The Macallan’s brand ambassador, Joy Elliot, who was conducting a tasting of the new 1824 Series at the Whisky Shop in London’s Piccadilly, I could not resist a feeling of déjà vu.
Together with choreographers Rich & Tone Talauega Madonna selected a dancer to become an official member of her touring dance team.
Lil Buck from Memphis, Tennessee, prevailed from an 11-strong field of finalists, in front of more than 1,000 guests.
Madonna said: “The Smirnoff Nightlife Exchange Project has uncovered amazing dance talent from all over the world.”
Simon Burch, global brand director for Smirnoff said: “Smirnoff is constantly on the look-out for the world’s most original and exciting nightlife and the Smirnoff Nightlife Exchange Project gives us the opportunity to share our discoveries through extraordinary, one-of-a-kind experiences for our fans.
“Madonna has championed unique, one-of-a-kind experiences in music and dance throughout her career, and because of this she was the perfect partner for this year’s program.”
Madonna’s appearance was the first component of a multi-faceted agreement with Diageo, the parent company of Smirnoff.