Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
Peter Moore, international brand director for Ballantine’s said: “The exclusive blend caters to those consumers who trade up when purchasing gifts and products to enjoy over the festive period.”
Ballantine’s Christmas Reserve is presented in a white box, decorated with snowflakes and gold foil.
The 40%abv whisky comes in 70cl bottles, priced approximately $37 depending on the market.
The 2011 launch follows the inaugral seasonal edition in 2010.
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