A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
The Nightlife Exchange Project, which first launched a year ago, has seen a series of global events in which countries "swap nightlife" on the same night.
New York, London, Rio De Janeiro and Australia have been selected as the themes for the limited edition bottle pack, because of their “urban cityscapes, energy, culture and artistic style”.
Each bottle includes a signature drink recipe on the sleeve, reflecting, according to Smirnoff, the cultural tastes of each place.
The New York bottle has been paired with the Cosmo; the Australian edition is coupled with lemon, lime and bitters; for London it is the London Collins; and Rio De Janeiro has the Brazil Caipiroska.
Simon Burch, global brand director for Smirnoff, said: “We searched the globe for the most exciting locations known for their nightlife and chose four that stood out for having unique, unforgettable and vibrant nightlife.
“The limited edition bottles represent these locations in design and inspiration for the signature drink that accompanies them.”