Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
The 100% Chardonnay-based Dizzy and Avize have been released in France, ahead of a roll out to the house’s 45 global markets, which include Italy, Belgium, Germany, the US, the UK, Australia and Japan.
Accordinng to Jean-Hervé Chiquet, joint owner of the 300,000-bottle per year champagne house, 95% of the 4,684-bottle Dizy and 5,892-bottle Avize have been sold prior to launch.
Both chamagnes were aged in oak for nine months and disgorged in February 2011. They carry an abv of 12% and are priced at €130.
The premier cru Dizzy has an zero dossage, while the grand cru Avize contains 2g per litre.
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