Last night (Tuesday December 3), I attended a tasting of Balblair vintages. We tasted five whiskies, 2003, 1997, 1990, 1983 and 1969, prefaced by a glass of Balblair’s base spirit.
The brand claims it sold more vodka than ever before, having produced 11m 9-litre cases during the period at its distillery in Åhus, in southern Sweden.
Philippe Guettat, chairman and CEO of The Absolut Company said: “Thanks to Pernod Ricard's strong distribution the brand has been able to rebound quickly as the economy has improved in emerging markets, and is now back at pre-recession growth.
In the US, the destination for 40% of all Absolut Vodka, volume growth was at 2%, while in the rest of the world the increase was 9%.
According to Absolut, it previously suffered in the US due to the recession and a "decline in consumer perception of the brand".
Guettat said: "The reignited growth in the US is due to Absolut Vodka regaining its strength as a brand and being true to its creative origins in its communication.
“In addition, we have managed to grow sales through a series of efforts, such as an improved route-to-market, pricing adjustments across states, a strong focus on innovation and a renewed focus on New York as key city, which was the birthplace of Absolut in the 1980s.”