Absolut reports 6% growth

02 September, 2011

Absolut Vodka, part of the Pernod Ricard group, has revealed that its annual sales value and volume grew by 6% during the period July 1 2010 to June 30 2011. 

The brand claims it sold more vodka than ever before, having produced 11m 9-litre cases during the period at its distillery in Åhus, in southern Sweden.

Philippe Guettat, chairman and CEO of The Absolut Company said: “Thanks to Pernod Ricard's strong distribution the brand has been able to rebound quickly as the economy has improved in emerging markets, and is now back at pre-recession growth.

In the US, the destination for 40% of all Absolut Vodka, volume growth was at 2%, while in the rest of the world the increase was 9%.

According to Absolut, it previously suffered in the US due to the recession and a "decline in consumer perception of the brand".

Guettat said: "The reignited growth in the US is due to Absolut Vodka regaining its strength as a brand and being true to its creative origins in its communication.

“In addition, we have managed to grow sales through a series of efforts, such as an improved route-to-market, pricing adjustments across states, a strong focus on innovation and a renewed focus on New York as key city, which was the birthplace of Absolut in the 1980s.” 





Comment

High rollers still spend big

FOR SOMEBODY WHO WRITES ABOUT travel retail for a living I have to admit my purchases on the move are often rather modest. 

Click for more »

Events

Facebook

Twitter