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Beam said the launch is the ďfirst step towards expanding the brandís availability to consumers globallyĒ.
The launch of Teacherís Origin is also part of the brandís longer-term ambition to create a number of whisky expressions from Teacherís.
Origin underwent double maturation in 19th century-style quarter casks and features 30 different malt whiskies. The smaller cask size allows for more contact between the whisky and the wood. According to Beam this creates ď30% more maturationĒ. The blend also features 65% malt content and Highland malt Ardmore is at the heart of the blend.
Beamís director for European travel retail and ME&A, Gareth Brown, said: ďOrigin allows the Teacherís trademark to compete with aged blends up to 12 years old for the first time and provides us with a step forward in brand development.
ďThe travel retail channel is a great environment for the trial and discovery of new whiskies by consumers, so we are keen to see how it performs in this market. We are expecting a high level of consumer interest following the launch, especially in key markets, including European travel retail as well as Middle East and African markets where Teacherís is already a leading whisky brand.Ē
Teacherís Origin will be available in 1 litre bottles and also in a premium gift box, RRP Ä29.90.