Last night in London kilts and headdresses collided as two very distinct worlds united. It’s hard to imagine there has ever been a more amusingly incongruous marriage than Scotland and Brazil. Certainly the marketing minds behind Ballantine’s Brasil have been having fun with the idea. The launch's accompanying cocktail creations include the Highland Samba and the Glen Coco.
Brand owner La Martiniquaise has described Poliakov Red as a vodka with cranberry and raspberry aromas.
The varient - which carries an abv of 20%, comes in 70cl bottles and is priced at €9.95 - can be drunk neat or on the rocks with a variety of mixers “including energy drinks".
The target audience is men and women aged 20-30 years old and, according to the brand, the move has been driven by the success of ‘red vodkas’ in Europe.