Patron ramps up marketing in South Africa

17 August, 2011

South Africa: Patron has launched its first billboard campaign outside of the US. 

XO Cafe billboards are in place in Sandton, Johannesburg over the M1. In October, another board will appear on Grayston Highway, to promote Patrón Silver, with a further board to appear in Cape Town in November.

A spokesperson for the company added: "We're also investing in in-airport advertising in both Johannesburg and Cape Town."

Patron declined to reveal marketing spend on the project but added that the company "were up 138% in South Africa last year."

South Africa is Patron's second largest market outside of the US, led by the success of XO Cafe. Patron has been present in South Africa for almost four years.





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David Williams

None of the fun of the fair

What is the point of a wine trade fair? it’s a question that can take on an almost existential quality when, let’s say, you’re wrestling with the 3am demons in a hotel room with wafer-thin windows overlooking a roaring périphérique in the light-industrial banlieues of a Fench city.

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