The new look is inspired by the tradition of using chalk plates to identify the different vintages in the Moët & Chandon cellars in Epernay.
The new label will debut in the UK market from September on bottles of Moët & Chandon Grand Vintage 2002 and Grand Vintage Rosé 2002.
According to the company, the chalk label “reinforces the authenticity and heritage” of the brand.
Elsa Corbineau, champagne director at Moët Hennessy UK said: “We wanted to convey the heritage and ethos of the house. The hand-written element is simplistic, but exudes class. The collection dates listed on the coffret enable us to invite the consumer to feel part of and celebrate the house’s long-standing history.”