Pernod launches Malibu pre-mixes

19 July, 2011

UK: Pernod Ricard has launched a range of pre-mixed serves for its coconut rum brand Malibu.

Caribbean Cosmo and Island Punch come in one litre pouches and they are 12.5%abv. The packs include an in-built tap and carry-handle and retail at £12.99. They are also available in the US.

Pernod has also launched two pre-mixed serves in 250ml can format – Malibu & Cola and Malibu & Cranberry. The 5%abv drinks will retail for £1.99. The cans are only available in the UK.

Patrick Venning, head of marketing at Pernod Ricard UK said: “These two new pack innovations from Malibu provide an exciting proposition for consumers looking to try new serve suggestions in a convenient and portable format.”


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