Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
Caribbean Cosmo and Island Punch come in one litre pouches and they are 12.5%abv. The packs include an in-built tap and carry-handle and retail at £12.99. They are also available in the US.
Pernod has also launched two pre-mixed serves in 250ml can format – Malibu & Cola and Malibu & Cranberry. The 5%abv drinks will retail for £1.99. The cans are only available in the UK.
Patrick Venning, head of marketing at Pernod Ricard UK said: “These two new pack innovations from Malibu provide an exciting proposition for consumers looking to try new serve suggestions in a convenient and portable format.”
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