I became an honorary Gin Rectifier last night (May 9). I took an oath and now I am duty bound to promote the best interests of gin.
Caribbean Cosmo and Island Punch come in one litre pouches and they are 12.5%abv. The packs include an in-built tap and carry-handle and retail at £12.99. They are also available in the US.
Pernod has also launched two pre-mixed serves in 250ml can format – Malibu & Cola and Malibu & Cranberry. The 5%abv drinks will retail for £1.99. The cans are only available in the UK.
Patrick Venning, head of marketing at Pernod Ricard UK said: “These two new pack innovations from Malibu provide an exciting proposition for consumers looking to try new serve suggestions in a convenient and portable format.”