Last night in London kilts and headdresses collided as two very distinct worlds united. It’s hard to imagine there has ever been a more amusingly incongruous marriage than Scotland and Brazil. Certainly the marketing minds behind Ballantine’s Brasil have been having fun with the idea. The launch's accompanying cocktail creations include the Highland Samba and the Glen Coco.
Caribbean Cosmo and Island Punch come in one litre pouches and they are 12.5%abv. The packs include an in-built tap and carry-handle and retail at £12.99. They are also available in the US.
Pernod has also launched two pre-mixed serves in 250ml can format – Malibu & Cola and Malibu & Cranberry. The 5%abv drinks will retail for £1.99. The cans are only available in the UK.
Patrick Venning, head of marketing at Pernod Ricard UK said: “These two new pack innovations from Malibu provide an exciting proposition for consumers looking to try new serve suggestions in a convenient and portable format.”