Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
Mark Hamilton, global marketing director at The Absolut Company said: "In Absolut Blank, Absolut has boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. We brought together creative collaborators from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art."
The 18 participating artists represent a variety of creative disciplines from drawing, painting and sculpting to film making and digital art.
Absolut Blank will be launched in several countries and is now live in the UK.
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