We gathered in a cramped room in the Zetter Townhouse in St John’s Square off the trendy Clerkenwell Road in north London for a briefing on Beefeater 24, Pern...
Bushmills
27 August, 2008
Page 16
Brand owner Diageo
Produced in Northern Ireland
Size 70cl and 75cl in the US
Price £49 , E69 , US$99
A bv 46
Markets US, Ireland, France and travel retail for 2008. Exclusive to travel retail and Bushmills Distillery shop as of 2009
Contact maria.a.kennedy@diageo.com
Diageo has kicked off the 400th anniversary celebrations for Bushmills, its Northern Irish whiskey, with the launch of blend 1608.
Created using a high percentage of malted barley and triple distilled, the whiskey will be available across Bushmills' key markets from February, but due to limited quantities it will only be distributed through global travel retail, as well as the distillery shop, from 2009.
Diageo is investing £6 million in the Bushmills brand and has tripled production over the past two years, hoping to take it to 5 million litres by this summer.
Produced in Northern Ireland
Size 70cl and 75cl in the US
Price £49 , E69 , US$99
A bv 46
Markets US, Ireland, France and travel retail for 2008. Exclusive to travel retail and Bushmills Distillery shop as of 2009
Contact maria.a.kennedy@diageo.com
Diageo has kicked off the 400th anniversary celebrations for Bushmills, its Northern Irish whiskey, with the launch of blend 1608.
Created using a high percentage of malted barley and triple distilled, the whiskey will be available across Bushmills' key markets from February, but due to limited quantities it will only be distributed through global travel retail, as well as the distillery shop, from 2009.
Diageo is investing £6 million in the Bushmills brand and has tripled production over the past two years, hoping to take it to 5 million litres by this summer.
