Last night in London kilts and headdresses collided as two very distinct worlds united. It’s hard to imagine there has ever been a more amusingly incongruous marriage than Scotland and Brazil. Certainly the marketing minds behind Ballantine’s Brasil have been having fun with the idea. The launch's accompanying cocktail creations include the Highland Samba and the Glen Coco.
The company unveiled 'Le Jeroboam' at a dinner in Paris. Guests included buyers, journalists and brand ambassadors from around the world.
Louis XIII is already available in a 70cl decanter and a 1.5 litre magnum. The packaging for these formats was made by Baccarat whereas the jeroboam version is made by Cristallerie de Sèvres. Each jeroboam is made from 5kg of crystal and the neck is dressed in 24 carat gold.
Earlier this year, Rémy Martin announced the sale of a 1930s crystal carafe containing Louis XIII cognac. The Louis XIII Grande Champagne Très Vieille Age Inconnu included eaux-de-vie dating back to the mid-19th century. The company estimated its value at €50,000.