Beam launches Courvoisier Rosé

03 June, 2011

US: Beam Global and Courvoisier cognac have launched Courvoisier Rosé. The liqueur is a blend of Courvoisier cognac and French 'red wine grapes'. The flavour profile is said to feature "notes of blackberry, blackcurrant and a touch of cherry, complemented by vanilla, honey and vine-peach flavours". The 36 proof liquid (18%abv) is best served chilled or on ice and is available throughout the US for $24.99.

Mallika Monteiro, brand manager, Courvoisier, said: “Courvoisier is known and recognised for our ethos of innovation and for our revolutionary spirit. We’re excited to expand our portfolio with a refreshing drink that will broaden our base and appeal to a larger variety of consumers.”


Airports need to sort the basics

Over the past year I have heard several people in the travel retail sector grandly refer to their business as the ‘sixth continent’, to underline just how important the channel has become to the drinks industry. 

Click for more »