I became an honorary Gin Rectifier last night (May 9). I took an oath and now I am duty bound to promote the best interests of gin.
Berry Bros & Rudd Spirits has an established international partnership with Maxxium. In the UK, Maxxium has achieved growth for BBRS brand The Glenrothes with year-on year sales increasing 150%.
Maxxium is also responsible for the distribution of No.3 London Dry Gin in Spain, Sweden and Denmark. As part of this on-going partnership, No. 3 will move to Maxxium in the UK.
Berry Bros. & Rudd Spirits will continue to work with Inspirit (now part of Global Brands) with a focus on developing The King’s Ginger.
Peter Davie, sales director, Berry Bros & Rudd Spirits, said: “I would like to thank the Inspirit and Global team for their hard work on No. 3 for the last year. We look forward to working with them on developing other brands in the portfolio.”