Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
The drinks group, which is already a shareholder in Frescobaldi in Italy and Michael Mondavi of California, has acquired "a significant share" in the Mendoza-based winery.
Val Mendeleev, SPI’s chief executive officer said: “The Achaval-Ferrer winery is renowned for producing ultra-premium Argentinian wines which score some of the highest rankings from Robert Parker and Wine Spectator."
As part of the agreement between the two companies, the president of Achaval-Ferrer, Santiago Achával Becu, will retain his position and take on new resopnsibilities with SPI’s other wines.
Becu said: “This partnership presents a fantastic opportunity for our wines to achieve greater distribution and recognition the world over."
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