Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
The group’s financial statement, which pertained to business from July 1-December 31 of 2010, also revealed that 7% of sales growth was organic.
Pernod’s 14 strategic spirits and champagne brands grew 8% in volume and 13% in value. Martel, Perrier Jouet, Royal Salute, Chivas Regal, Jameson, Ballantine’s, The Glenlivet and Havana Club all enjoyed double-digit growth.
The company’s four priority wine brands posted volume and sales growth of 3% - the first return to volume growth since the first half of 2007/8.
Pernod also revealed that advertising and promotion spend for the half year was up 11% to €765m.
Related articles:
