Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
To celebrate the vodka’s Slovakian launch, Gas Familia put on a three-day music event – headlined by British artist Craig David – called Goral Big City Live.
Plans are now afoot for an international roll out of Goral Master in 2011, to the Czech Republic, Hungary, Poland and the US.
According to the group, Goral Master will challenge premium brands Absolut and Finlandia in the Slovakian market, while it’s US launch will see it compete with ultra premiums such as Grey Goose, Belvedere and Ketel One.
Gas Familia says that Goral Master’s seven-time charcoal and diamond filtration, and seven distillations deliver an “odorlous, smooth and pure vodka”.
The brand’s primary focus is the on-trade.
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