Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
The spirits company has teamed up with fashion and advertising photographer Raymond Meier to create a print campaign aimed at what it terms “ a new generation of vodka drinkers”.
According to Skyy, the campaign - which debuts this October in US consumer and trade magazines - uses “bold, vibrant imagery” which is “provocative”, “sophisticated” and “alluring”.
The campaign will diversify later this year to include online ads, billboards and wall installations, ahead of a roll out to global markets in 2011.
Andrea Conzonato, chief operating officer and chief marketing officer of Skyy Spirits said: “We have partnered with the always-intriguing photographer Raymond Meier to create a bold new take on Skyy’s alluring persona, filling each ad with striking images that open the mind to a million sexy possibilities, but always lead you back to our world-famous blue bottle.”
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