Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
Turner, previously marketing controller with The Macallan single malt Scotch whisky, joined The Edrington Group in 2002 having held marketing positions with Imperial Tobacco, the BBC and Bass.
Turner said: “My vision for Highland Park is to build on the existing success of the brand and to further establish Highland Park as the world's most respected single malt whisky. To achieve this ambition will require teamwork, courage and innovation and I am looking forward to the challenge.”
Ken Grier, director of malts at The Edrington Group, said: "I wish Matthew every success in his new position as brand controller for Highland Park. The brand has had impressive growth since we set out on an ambitious £18 million master plan for the spirit in 2005.
“Sales have soared in the past five years, catapulting Highland Park into the world’s top 10 single malt Scotch whiskies for the first time in the distillery’s 212-year history. I look forward to Highland Park’s continued growth with The Edrington Group.”
The Highland Park portfolio is distributed globally with key markets being the UK, USA, Global Travel Retail and the Nordics.
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