Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
Jason Craig, who was previously global controller with Highland Park single malt, has 20 years experience in advertising and marketing, specifically the scotch whisky industry.
Craig said: "This is an exciting time for Edrington and Cutty Sark. Having the opportunity to steer the future of a premium iconic brand with such a long and prestigious blended heritage is going to be a brilliant challenge."
Ian Curle, Edrington's chief executive, said: "I would like to congratulate Jason on this appointment and wish him future success. Edrington has been working with the Cutty Sark brand since 1936 and we are delighted to own it outright. The Cutty Sark brand is an important part of our history and it will be an important part of our future."
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