Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
The labels have been designed to be clean and fresh, while clearly communicating each of the three variants of Cinzano Bianco, Cinzano Extra Dry, and Cinzano Rosso.
The new packaging will arrive in UK stores from mid April to June.
Tina Martin, marketing manager for Cinzano, said: “The trend to classic cocktails, in which vermouth is a key ingredient, has revived the fortunes of the vermouth sector recently and the new designs will enhance Cinzano’s shelf appeal and value perception.”
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