Skyy targets next generation with ‘sexy’ ads

05 October, 2010

SKyy Spirits, Gruppo Campari’s US-based subsidiary, has unveiled a new global ad campaign entitled Skyy Sexy to market its unflavoured vodka brand Skyy Vodka.

The spirits company has teamed up with fashion and advertising photographer Raymond Meier to create a print campaign aimed at what it terms “ a new generation of vodka drinkers”.

According to Skyy, the campaign - which debuts this October in US consumer and trade magazines - uses “bold, vibrant imagery” which is “provocative”, “sophisticated” and “alluring”.

The campaign will diversify later this year to include online ads, billboards and wall installations, ahead of a roll out to global markets in 2011.

Andrea Conzonato, chief operating officer and chief marketing officer of Skyy Spirits said: “We have partnered with the always-intriguing photographer Raymond Meier to create a bold new take on Skyy’s alluring persona, filling each ad with striking images that open the mind to a million sexy possibilities, but always lead you back to our world-famous blue bottle.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

Instagram

Facebook