A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
Mentzendorff, Hatch Mansfield and Wines of Brazil have already signed up to attend.
The William Reed Business Media-organised event, which will take place September 24, is aimed at meeting the needs of buyers. Unlike LIWF, it will not have a tasting focus.
Suppliers - of which around 100 are expected – will have trading desks and meet buyers on an appointment basis. Buyers will be able to pre-book up to 16 appointments. Parties will be able to interact and view each other’s profiles via London 2013’s website.
The event’s Trading Floor will allow private sampling, minus the presence of sales personnel.