A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
The France-headquartered group announced its subsidiary Martell & Co will complete the acquisition by June 30 2013 but did not disclose the value of the deal.
Le Maine au Bois SAS is located in Saint-Eugene, in the Petite Champagne district in AOC Cognac.
According to the Pernod Ricard, the Cognac company has “high-quality eaux-de-vie of all ages and state-of-the-art industrial facilities, notably the distillery Le Maine au Bois”.
A statement from the group read: “This acquisition reflects Pernod Ricard's ambitions regarding long term development of its Martell range, world leader of the XO cognac category.”