The Pernod Ricard team were in London today (February 18) to flesh on the bones for their half year interim results which were announced last week.
Unveiled alongside Frank Sinatra Junior at TFWA Cannes yesterday (Tuesday October 23), the ďultra-premiumĒ line extension is exclusive to travel retail.
Brown-Forman said the line extension, which has been created in partnership with Frank Sinatra Enterprises (FSE), is in recognition of the late croonerís association with the brand.
Sinatra Select is bottled at 45% abv and comes as part of a gift pack which includes a book that tells the story of Frank Sinatra and Jack Danielís shared history.
Brown-Forman have said the 1 litre bottles would be priced differently from market to market but intimated that the price would be about $150.
Sinatra Junior said: ďDad would be very flattered by the association. This fine whiskey, or Old No. 7 as he referred to it, was a favourite part of my fatherís life and he loved both sharing it with his friends and introducing it to new acquaintances.Ē
Jim Perry, managing director for Brown-Forman Travel Retail said: ďIt was common knowledge both within the entertainment industry and in the world of Jack Danielís that Frank was one of Jackís biggest and most loyal fans.
ďAll Frankís children were vocal and encouraging in their endorsement.Ē
Brown-Forman have not disclosed the financial particulars of the deal with FSE.