Limited edition Bell’s in aid of Help The Heroes

17 October, 2012

Diageo has introduced a limited edition bottle of Bell’s to raise £1 million for Help The Heroes charity.

Bell’s is the best-selling blended scotch whisky in Britain. The special bottle will go on sale with a recommended retail price of £16.29 (70cl) from November with a percentage of each bottle going to the charity of service personnel injured inaction.

Bryn Parry, co-founder and CEO of Help The Heroes, said: “We are delighted that Bell’s has joined forces with Help The Heroes to raise £1m for us.

“The moey that the sales of Bell’s imited edition bottles will raise is greatly needed, hugely appreciated and on behalf of everybody that it will benefit, thank you,” said `parry/å





Comment

Pure Gould: Raising a glass to Bombay

Patience Gould witnesses an historic moment in Bombay Sapphire’s history – and raises her glass to the company behind the brand

Click for more »

Events

Facebook

Twitter