The Pernod Ricard team were in London today (February 18) to flesh on the bones for their half year interim results which were announced last week.
Bellís is the best-selling blended scotch whisky in Britain. The special bottle will go on sale with a recommended retail price of £16.29 (70cl) from November with a percentage of each bottle going to the charity of service personnel injured inaction.
Bryn Parry, co-founder and CEO of Help The Heroes, said: ďWe are delighted that Bellís has joined forces with Help The Heroes to raise £1m for us.
ďThe moey that the sales of Bellís imited edition bottles will raise is greatly needed, hugely appreciated and on behalf of everybody that it will benefit, thank you,Ē said `parry/Ś