Limited edition Bellís in aid of Help The Heroes

17 October, 2012

Diageo has introduced a limited edition bottle of Bellís to raise £1 million for Help The Heroes charity.

Bellís is the best-selling blended scotch whisky in Britain. The special bottle will go on sale with a recommended retail price of £16.29 (70cl) from November with a percentage of each bottle going to the charity of service personnel injured inaction.

Bryn Parry, co-founder and CEO of Help The Heroes, said: ďWe are delighted that Bellís has joined forces with Help The Heroes to raise £1m for us.

ďThe moey that the sales of Bellís imited edition bottles will raise is greatly needed, hugely appreciated and on behalf of everybody that it will benefit, thank you,Ē said `parry/Ś





Comment

Menezes upbeat

Despite some gloomy reactions among city analysts to Diageoís full year results to June 2015, chief executive Ivan Menezes was very upbeat at his briefing to journalists and city analysts in a top London restaurant today (July 30).

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