Khlibniy Dar turns 10 years old

05 October, 2012

Khlibniy Dar, Ukraine's best selling vodka, is celebrating 10 years in market today. 

A high-ranking stalwart of Drinks International's The Millionaire’s Club listing, the Bayadera Group-owned brand is the world's number three selling vodka, behind Smirnoff and Absolut. 

In 2011 Khlibniy Dar recorded sales of 9.35 nine-litre cases, a 162% increase on 2007 volume sales which stood at 3.57m cases.

In the 2012 edition of The Millionaire's Club the brand ranked above CEDC's Zelenaya marka/Green Mark (9.30m cases), Nemiroff (8.03m) and Khortytsa (7.50m).


Deputy editor's note: Ten years of trading in the highly volatile vodka category is a considerable achievement - particularly in the fiercely competitive and saturated market of Ukraine. Drinks International extends its congratulations to Khlibniy Dar, which, by volume sales, is clearly one of the world's most popular vodka brands.

 


Keywords: vodka, Khlibniy Dar




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David Williams

None of the fun of the fair

What is the point of a wine trade fair? it’s a question that can take on an almost existential quality when, let’s say, you’re wrestling with the 3am demons in a hotel room with wafer-thin windows overlooking a roaring périphérique in the light-industrial banlieues of a Fench city.

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