A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
A high-ranking stalwart of Drinks International's The Millionaire’s Club listing, the Bayadera Group-owned brand is the world's number three selling vodka, behind Smirnoff and Absolut.
In 2011 Khlibniy Dar recorded sales of 9.35 nine-litre cases, a 162% increase on 2007 volume sales which stood at 3.57m cases.
In the 2012 edition of The Millionaire's Club the brand ranked above CEDC's Zelenaya marka/Green Mark (9.30m cases), Nemiroff (8.03m) and Khortytsa (7.50m).
Deputy editor's note: Ten years of trading in the highly volatile vodka category is a considerable achievement - particularly in the fiercely competitive and saturated market of Ukraine. Drinks International extends its congratulations to Khlibniy Dar, which, by volume sales, is clearly one of the world's most popular vodka brands.