Baileys Orange Truffle launches

19 September, 2012
Baileys Orange Truffle

Diageo has launched a limited edition flavour of its Baileys cream liqueur. Baileys Orange Truffle will be available in travel retail between October 2012 and January 2013.

Pamela Dinh, brand manager, vodka, gins & liqueurs, Diageo GTME said: “Baileys Orange Truffle flavour has been created with the festive period in mind, tapping into this consumer mindset but also answering the consumer need for innovation and exciting new offerings to our core range.

“The new flavour presents a fantastic commercial opportunity for travel retail in the coming months. Promotional collateral has been designed with the discerning female shopper in mind, and also works to engage the potentially lucrative female ‘non shopper’ group.”

POS, “theatrical displays” and sampling initiatives will accompany the launch.

The RRP is £13.25. 





Comment

Menezes upbeat

Despite some gloomy reactions among city analysts to Diageo’s full year results to June 2015, chief executive Ivan Menezes was very upbeat at his briefing to journalists and city analysts in a top London restaurant today (July 30).

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