The Pernod Ricard team were in London today (February 18) to flesh on the bones for their half year interim results which were announced last week.
Brintex says this as a result of research and feedback from both visitors and exhibitors over the summer.
Exhibition director, James Murray, said: “we have had an overwhelmingly positive response that Monday would be preferable to Thursday. As a result of the change, we are expecting to attract a greater number of the on-trade as well as independents who tend to be quieter on Mondays and more able to leave their businesses to spend time at the show.”
Editor’s note: The switch to Monday means that the poor people who put up the stands will lose the Sunday and those exhausted from the show and a few nursing hangovers, will have to endure two days back in the office before they get to the weekend.