A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
Brintex says this as a result of research and feedback from both visitors and exhibitors over the summer.
Exhibition director, James Murray, said: “we have had an overwhelmingly positive response that Monday would be preferable to Thursday. As a result of the change, we are expecting to attract a greater number of the on-trade as well as independents who tend to be quieter on Mondays and more able to leave their businesses to spend time at the show.”
Editor’s note: The switch to Monday means that the poor people who put up the stands will lose the Sunday and those exhausted from the show and a few nursing hangovers, will have to endure two days back in the office before they get to the weekend.