Facebook ruling "strange" says Diageo

24 August, 2012

The Australian Advertising Standards Bureau’s ruling that brands’ Facebook pages should be treated as advertising has been branded as “strange” by Diageo’s CEO.

The ruling follows ASB’s investigation into complaints about comments posted by users on Diageo’s Smirnoff Facebook page.

Speaking to Drinks International, the Diageo CEO said: “It’s a strange ruling that brand owners are responsible for what people say about brands.”

Asked whether the ruling sounded alarm bells for Diageo and whether it would impact its global social media strategy, Andy Fennell, chief marketing officer at Diageo, said: “Any ruling [from a country’s legislative body] is an alarm bell. We prefer it when countries prefer not to legislate.

“We have a rigorous code – we filter for decency and appropriateness but not the editorial direction of comments.”

Keywords: diageo, facebook, walsh, ruling, ASB




Comment

David Williams

None of the fun of the fair

What is the point of a wine trade fair? it’s a question that can take on an almost existential quality when, let’s say, you’re wrestling with the 3am demons in a hotel room with wafer-thin windows overlooking a roaring périphérique in the light-industrial banlieues of a Fench city.

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