A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
Sponsorship of the Jonathan Ross show, which kicks off tomorrow (Saturday August 18), includes the actual broadcast as well as online and mobile media.
The show on ITV1, has an average audience of 3.4 million, peaking on February 4 when footballer David Beckham was interviewed. Ross, who was suspended from the BBC for transgressing on a radio show, manages to attract top film stars, while many bands and singers chose his show to showcase their music.
The Pernod Ricard-owned brand has created a series of idents that will feature at the start and end of the programme and between the adverts.
Pernod Ricard UK marketing director Patrick Venning, said: “The Jonathan Ross Show is a powerful and exciting association for Jacob’s Creek; Jonathan is a true character of television and the show is a natural fit with our brand philosophy. It gives us the opportunity to bring to life the brand personality in a credible and engaging way”.
The sponsorship package was negotiated by Vizeum and the idents created by Havas Worldwide.