Standing listening last night to The Macallan’s brand ambassador, Joy Elliot, who was conducting a tasting of the new 1824 Series at the Whisky Shop in London’s Piccadilly, I could not resist a feeling of déjà vu.
The online retailer-organised whisky tasting show, now in its fourth year, is open to the public on Saturday 6 and Sunday 7 October from 12-6pm.
On Monday October 8 the show opens to the drinks trade and press.
The showcase event attracted over 1,000 people last year.
On Monday October 8 there will be masterclasses from producers and whisky experts, exploring the world of whisky from the point of view of the drinks trade.
There will also be a Meet the Maker event allowing visitors Q&A sessions with the people behind the whiskies.
Whisky and food writer Martine Nouet will also return to oversee the Food & Whisky Pairing Room, which is aimed at matching whisky with some of London’s best food.
Sukhinder Singh, show director, said: “The show continues to grow in success as consumers seek out opportunities to try the finest whiskies available.
“It really is the pinnacle in the field of consumer whisky tasting events, with each successive year introducing innovative ideas which set it in a class apart from other whisky shows.”
Registration for trade and press tickets is now open at whisky-show.com/trade.
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