Heineken USA appoints marketing VP

27 July, 2012

Heineken USA has announced the appointment of Colin Westcott-Pitt as vice president of marketing, effective immediately.

Previously, Westcott-Pitt served as vice president of marketing for Dos Equis, Amstel Light and Newcastle Brown Ale.

Under his leadership the Dos Equis brand was marketed through the “Most Interesting Man in the World” campaign and continued its historical double-digit growth.

While Westcott-Pitt also led the launch of campaigns for both Newcastle and Amstel Light, such as the Newcastle Limited Editions and the “No Bollocks” campaign. 

Lesya Lysyj, chief marketing officer, Heineken USA said: “As we continue to invest in our core Heineken brand, I’m pleased to congratulate Colin on his new role.

“Over the past three years, Colin has demonstrated a stellar combination of experience in marketing the upscale Heineken portfolio, as well as a proven ability to implement and execute on highly successful campaigns.” 





Comment

David Williams

None of the fun of the fair

What is the point of a wine trade fair? it’s a question that can take on an almost existential quality when, let’s say, you’re wrestling with the 3am demons in a hotel room with wafer-thin windows overlooking a roaring périphérique in the light-industrial banlieues of a Fench city.

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