A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
The transaction also includes the sale of the Aalborg production plant in Denmark.
Pernod Ricard said the the disposal is in line with the group’s strategy to "focus on its priority brands".
The closing of the transaction is subject to approval by the relevant competition authorities and is expected to be completed by the third quarter of the financial year 2012/13.
Pernod Ricard was advised in this transaction by BNP Paribas, Horten and Gide Loyrette Nouel.