Belvedere Unfiltered hits the UK

25 June, 2012

Moet Hennessy is rolling out its unfiltered Belvedere vodka to the UK market. Belvedere Unfiltered launched in the US in 2010 and it is now available in the UK, priced Ł43.99.

The vodka is created from Dankowskie Diamond Rye, a superior “baker’s grade” rye, grown on a small number of farms in Poland’s Mazovia region. The grain’s lower starch content and resultant lower yields allows its rich, full-flavored, rye characteristics to be “fully and uniquely expressed in the raw spirit”.

The matt black bottle with gold detail has been created to appeal to its target market - affluent male consumers.

The 40%abv vodka is to be targeted at high-end bars and members’ clubs as well as ‘luxury retailers’.

Keywords: vodka, belvedere


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