According to the Californian wine brand, the varietal saw 73% growth in the US last year, making it the third most popular wine style in the market.
Gallo Family Vineyards Moscato, which launched in the UK in March, is described as a “sweet and refreshing white wine with an ABV of 8.5%”. It is available from ASDA, Sainsbury’s, Ocado and Morrisons for £6.79.
Valance’s involvement as the face of Gallo’s Moscato is targeted at "encouraging women in the UK to channel their inner 'Hollywood' this summer”.
Susanne Buchmann at Gallo Family Vineyards said: "We are delighted with Holly’s involvement in our Moscato campaign as she resonates well with our target audience and is well placed to build demand for this emerging style of wine, which has seen great success in the US market."
At time of publication, no information on the size of Gallo’s marketing investment was available.
The actress, singer and model’s profile rose in the UK earlier this year after appearing on the BBC family entertainment programme Strictly Come Dancing (the UK version of Dancing With The Stars).
Valance said: “I believe that every woman deserves a touch of Hollywood glamour and being able to sit back and relax with a chilled glass of Gallo Moscato this summer is the perfect way to do this.”