Last night in London kilts and headdresses collided as two very distinct worlds united. It’s hard to imagine there has ever been a more amusingly incongruous marriage than Scotland and Brazil. Certainly the marketing minds behind Ballantine’s Brasil have been having fun with the idea. The launch's accompanying cocktail creations include the Highland Samba and the Glen Coco.
Italian I Spirit Vodka is a blend of wheat vodka infused with distilled, pressed grape juice from the wine producing regions of Friuli and Veneto, and made with water from the Dolomite mountains.
Distilled in the Venice region, I Spirit Vodka is the creation of a consortium of experts in Italian design. They include Arrigo Cipriani, owner of Harry’s Bar in Venice, Lapo Elkann of the family behind Fiat, and distillers Marco Fantinel and Francesco Cosulich.
I Spirit Vodka is five times distilled and 40%abv.
Hi-Spirits chairman Jeremy Hill said: “The clean flavour makes it a very mixable spirit, working extremely well in cocktails and long drinks, while the elegance of the bottle makes it a stylish addition to any back bar or cocktail cabinet.
“A conventional Italian Grappa includes the grape skins and pips in the distillation to make a wonderfully rustic spirit. By combining wheat vodka with a spirit made simply from pressed grape juice, you create a very different drink with a much more urban and sophisticated feel.
“We’ve developed a deep respect for the craft and experience of Italian distillers through the Antica Sambuca and Volare cocktail liqueur brands, and our partnership with I Spirit Vodka builds on the success we’ve had with those brands in the UK on- and off-trade.”
I Spirit Vodka has an RSP of £29.95 for a 70cl bottle.