The Pernod Ricard team were in London today (February 18) to flesh on the bones for their half year interim results which were announced last week.
According to the release, the family will continue to be “heavily involved” in the brand and national roll out.
The brand will be the newest addition to Diageo’s Catalyst Division, which focuses on what the company calls “high potential brands”.
Steve Rust, president Diageo Catalyst Division said: “The Robillard family has created a unique American whiskey and we look forward to continuing the growth of this unique brand.”
The product is made with real maple syrup and the abv is 40%. The suggested average retail price is $19.99 for a 750ml bottle. Diageo will initiate the national roll out in fall 2012.