The Pernod Ricard team were in London today (February 18) to flesh on the bones for their half year interim results which were announced last week.
Malibu Caribbean Cosmo Light, which has an abv of 12.5%, is a blend of Malibu Coconut, lime, orange and cranberry.
The 1.75 litre pouch launches to the US market in July and is priced at $19.99.
McCann, brand director of Malibu at Pernod Ricard USA, said: “With consumers continuing to demand low-calorie prepared drinks, we wanted to make sure that we created a light product that tastes just as great as the rest of our flavourful line of Malibu Cocktails.”
Malibu Caribbean Cosmo Light will join the existing pre-mixed range, which comprises Tropical Sea Breeze, Tropical Mojito, Rum Punch and Melon Margarita.