US: Pernod to release Malibu Caribbean Cosmo Light

30 May, 2012

Pernod Ricard USA will replace its pre-mixed cocktail Malibu Caribbean Cosmo with a lower calorie version.

Malibu Caribbean Cosmo Light, which has an abv of 12.5%, is a blend of Malibu Coconut, lime, orange and cranberry.

The 1.75 litre pouch launches to the US market in July and is priced at $19.99.

McCann, brand director of Malibu at Pernod Ricard USA, said: “With consumers continuing to demand low-calorie prepared drinks, we wanted to make sure that we created a light product that tastes just as great as the rest of our flavourful line of Malibu Cocktails.”

Malibu Caribbean Cosmo Light will join the existing pre-mixed range, which comprises Tropical Sea Breeze, Tropical Mojito, Rum Punch and Melon Margarita. 





Comment

Private Collection on parade

Another one of those low key informal briefings this time revolving around the new Johnnie Walker expression: John Walker Private Collection 2014.

Click for more

Events

Facebook

Twitter