Last night in London kilts and headdresses collided as two very distinct worlds united. It’s hard to imagine there has ever been a more amusingly incongruous marriage than Scotland and Brazil. Certainly the marketing minds behind Ballantine’s Brasil have been having fun with the idea. The launch's accompanying cocktail creations include the Highland Samba and the Glen Coco.
The William Grant & Sons-owned Speyside malt sold 1.03 million cases in 2011, a 7.8% increase on 2010.
Glenfiddich's results will be published during July in Drinks International's The Millionaires' Club 2012 supplement - the definitive list of the world’s largest spirits and liqueurs brands, compiled by Euromonitor International.
Glenfiddich came 165th in the 179-brand list and - having sold 950,000 in 2010, 800,000 in 2009, 850,000 in 2008 and 880,000 in 2007 – made its debut this year.
The second highest selling single malt scotch is The Glenlivet, which achieved 718,000 case sales during 2010-2011.