Last night in London kilts and headdresses collided as two very distinct worlds united. It’s hard to imagine there has ever been a more amusingly incongruous marriage than Scotland and Brazil. Certainly the marketing minds behind Ballantine’s Brasil have been having fun with the idea. The launch's accompanying cocktail creations include the Highland Samba and the Glen Coco.
The Hollywood star-backed brand - which will make its UK debut imminently, once a distribution partner has been finalised - sold more than 50,000 cases in New York and California during its first year of sales.
It is hoped the brand will then be launched to other “selected” international markets.
Produced at the Fagema Distillery in Sorrento, Italy from organic lemons, sugar and grain alcohol, the liqueur carries an abv of 30%.
It is presented in a “lemon shaped” bottle with a “scratch and sniff label” which is said to offer consumers “the full flavour before tasting the product”.
According to producers, Danny DeVito’s Limoncello has a “sweet lemon flavour” and is suitable for serving chilled and straight up, in a mixed drink or with a dessert.