Danny DeVito’s Limoncello poised for world markets

12 March, 2012

Danny DeVito’s Limoncello is about to be rolled out to international markets, following its US launch in 2011.

The Hollywood star-backed brand - which will make its UK debut imminently, once a distribution partner has been finalised - sold more than 50,000 cases in New York and California during its first year of sales.

It is hoped the brand will then be launched to other “selected” international markets. 

Produced at the Fagema Distillery in Sorrento, Italy from organic lemons, sugar and grain alcohol, the liqueur carries an abv of 30%.

It is presented in a “lemon shaped” bottle with a “scratch and sniff label” which is said to offer consumers “the full flavour before tasting the product”.

According to producers, Danny DeVito’s Limoncello has a “sweet lemon flavour” and is suitable for serving chilled and straight up, in a mixed drink or with a dessert.





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DI's Christian Davis on Pernod's roundtable

Drinks International's editor Christian Davis was at Pernod Ricard's roundtable. 

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