The Pernod Ricard team were in London today (February 18) to flesh on the bones for their half year interim results which were announced last week.
The launch follows Snow Phoenix, which was created by combining Glenfiddich whiskies of different strengths, ages and finishes.
As well as Glenfiddich’s malt master, Brian Kinsman, global brand ambassador, Ian Millar and Glenfiddich’sUKbrand ambassador, Jamie Milne the brand’s 13 global brand ambassadors made up the tasting panel.
The company says the panel nosed and tasted three exceptional vatted vintage whiskies dating from 1973, 1974 and 1975. After careful consideration and in-depth debate, the panel selected the 1974 Glenfiddich.
The taste of the 1974 Glenfiddich Vintage Reserve is described as “initially very sweet with a vanilla toffee character. The oak tannin develops with time giving a pleasing, oily texture and a slightly drier flavour. With water, it becomes velvety soft and mellow with beautiful layers of fruit, spice, oak and the merest hint of smoke.”
Allocations will be limited with 50 bottles available in theUK.
William Grant has also unveiled new packaging for its Glenfiddich 21 Year Old Gran Reserva.
The new presentation’s burgundy theme is embellished with an intricate filigree pattern on the bottle label and box, which also houses a display plinth and a booklet highlighting the 21-year-old’s heritage and story. The bottle bears Glenfiddich malt master Brian Kinsman’s signature.
Katie Rawll, Glenfiddich global brand director, said: “We wanted the Glenfiddich 21 Year Old new packaging to reflect the exceptional taste and provenance of the high quality liquid inside. We’re thrilled with the results, which beautifully showcase an excellent whisky that is sure to make the perfect gift.”