It is not every day you get to try a whisky that is going to cost a punter £100,000, plus VAT. Today I got to try the Diamond Jubliee by John Walker & So...
In a career spanning 20 years, Carter has experience of international leadership, sales, global marketing and product innovation roles – most recently as managing director of Bacardi Global Travel Retail.
Formerly, Carter also held the postion of global category director for Bombay Sapphire gin.
Carter said: “I am immensely proud of everything I have achieved in my time at Bacardi particularly over the last three years, where I’ve lead a brilliant team in transforming the company’s travel retail business.
“Whilst difficult to leave such a great company, the opportunity to join the new leadership team at Treasury Wine Estates and to lead the growth of such a prestigious portfolio of wine brands across the EMEA region and to realise their exciting potential in travel retail, was too good an opportunity to resist.”
Carter is currently a member of the Tax Free World Association Management Committee, the world’s biggest duty free and travel retail association, based in Paris.
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