Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
William Carey, president and CEO of CEDC said: “We are pleased to add to our premium import portfolio such a recognised scotch whisky brand. Through the joint efforts of CEDC’s strong sales team and La Martiniquaise Group, we have an opportunity to develop Label 5 into one of the best selling whiskies in Russia. The partnership also demonstrates CEDC’s intent to participate in the potential growth of the whisky market in Russia, which is a key direction for our import business.”
According to Nielsen data, the Russian whisky market grew in 2011 by estimated 18.1% in terms of value, to RUR 9.37 million.
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