It is not every day you get to try a whisky that is going to cost a punter £100,000, plus VAT. Today I got to try the Diamond Jubliee by John Walker & So...
The vodka brand's range comprises Stolichnaya premium vodka, Stolichnaya flavoured vodka, Stolichnaya Gold and Elit by Stolichnaya.
The new distribution agreement starts February 1 2012.
Val Mendeleev, CEO of SPI Group – which is headquartered in Luxemburg - said: “Stolichnaya premium vodka is the number one brand owned by SPI Group and we are thrilled to be working with A Brand New Day, one of the leading marketing and sales organisations in the Dutch drinks industry.
“SPI Group will be working across all sales and marketing activity with the distributor to develop Stolichnaya’s position in the Dutch market alongside their existing portfolio of established brands.”
A Brand New Day’s distribution portfolio includes Jack Daniel’s, Courvoisier, Campari, Southern Comfort, Aperol, Berentzen Apple Schnapps and Stroh.
Ruud Goesten, owner of A Brand New Day, said: “With the addition of the Stolichnaya brand, A Brand New Day now offers a complete drinks portfolio for both the on-trade as well as for all retail outlets.
“Working together with SPI Group we are keen to capitalise on the fast-growing vodka market in the Netherlands and build the profile of this high-quality vodka.”
Related articles:
